Be Kind: Why Purpose Matters | New eBook

Youth Thinking | 07 Apr 2022


Vol.2 of our Gen Z Brand Love eBook series is out today! Our new eBook is packed with insights around why brand purpose is important to Gen Z and how young people are ditching brands they deem unethical - it's an essential read for marketers who want to grow brand love with Gen Z.

Find out what you need to know to create a brand that young people love, and learn from the case studies of companies who've got it right (and the brands who've missed the mark) when it comes to putting purpose before profit. 

Our specialist and dedicated youth researchers reflect on the data from our Gen Z insight tracker - State of the Youth Nation - and reveal how to align your purpose with Gen Z's values.  

Read now:

Simply click the link below to access the full eBook for free...

Read vol.2 - 'Be Kind - Why Purpose Matters'


This new eBook is the second volume in our Gen Z Brand Love series that reveals how companies must adapt to future-proof their brand for the needs of Gen Z. Click the link below to access the new eBook.

Be Kind - Brand Purpose eBook Vol.2  (1)



Did you know... 73% of 16-24s are willing to pay more for a sustainable product? 🤔 - source: State of the Youth Nation. Find out what this means for businesses.

Gen Z Brand Love Series

If you missed vol.1 in the series, catch up now - Unlikely Couplings: Brand Collaborations Gen Z Love. And keep an eye out for the third and final instalment in the series: 'Be Where They Are'.

Read & download the eBook

If you enjoyed reading this, check out our Gen Z Social media marketing series:

Find out more

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Find out what you need to know about Gen Z without commissioning additional research. We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds. 

Membership gives you access to: 

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops.

See what data we have that will change your business...

Download the brochure


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