Brand Distinctiveness 101 : Here's What Happened At Our HE Insight Club Event, Birmingham.
It was great seeing so many of our HE Insight Club clients attend our bi-annual HE event earlier this month. We ran an intimate event to unravel brand distinctiveness for our Higher Education Dashboard clients.
With plenty of exclusive insights, we brought the findings to life by inviting our own student panel to take part in workshops with HE professionals, bringing a raw student opinion into the limelight.
See what we covered below, or click here to make sure you're part of our next event in London this November.
09.30 - 10.00: Registration & breakfast
10.00 - 10.05: Introduction
10.05 - 10.50: Guest speaker: Nick Ward from Cubo: Creating brand distinctiveness in HE – presentation, Q&A
10.50 - 11.00: Coffee break
11.00 - 11.45: YouthSight's Joey Jones: Measuring brand distinctiveness in HE – presentation, Q&A
11.45 - 13.00: Introducing the Youth panel
12:00 – 13:00: Break-out workshop session – What makes a University unique?
Each table featuring a mix of client attendees and young people brainstormed around 8 key specific areas (like Employability, Prestige, Recommendations, Facilities and a few more) to come up with examples/tips on what would make an HEI stand out in the sector.
13.00 - 13.30: Youth panel Q&A – The young people swapped tables, and the clients got a chance to quiz them about their HE experience, and get their tips on how to do better.
13.30 - 14.30: Lunch, networking