Brand Distinctiveness 101 : Here's What Happened At Our HE Insight Club Event, Birmingham


It was great seeing so many of our HE Insight Club clients attend our bi-annual HE event earlier this month. We ran an intimate event to unravel brand

Higher Education Research Team at YouthSight
Higher Education Research Team at YouthSight

We’re here to help you take the guesswork out of your UG and PG marketing strategy. Through insight, we help you develop plans that will move you one or two steps ahead of your rivals. We help universities stand out from the crowd and win the battle for student attraction, recruitment and conversion.

It was great seeing so many of our HE Insight Club clients attend our bi-annual HE event earlier this month. We ran an intimate event to unravel brand distinctiveness for our Higher Education Dashboard clients.

With plenty of exclusive insights, we brought the findings to life by inviting our own student panel to take part in workshops with HE professionals, bringing a raw student opinion into the limelight.

See what we covered below, or click here to make sure you're part of our next event in London this November.

 

Agenda

09.30 - 10.00: Registration & breakfast 

10.00 - 10.05: Introduction

10.05 - 10.50: Guest speaker: Nick Ward from Cubo: Creating brand distinctiveness in HE – presentation, Q&A  

10.50 - 11.00: Coffee break

11.00 - 11.45: YouthSight's Joey Jones: Measuring brand distinctiveness in HE – presentation, Q&A

11.45 - 13.00: Introducing the Youth panel

12:00 – 13:00: Break-out workshop session – What makes a University unique?

Each table featuring a mix of client attendees and young people brainstormed around 8 key specific areas (like Employability, Prestige, Recommendations, Facilities and a few more) to come up with examples/tips on what would make an HEI stand out in the sector.

13.00 - 13.30: Youth panel Q&A – The young people swapped tables, and the clients got a chance to quiz them about their HE experience, and get their tips on how to do better.

13.30 - 14.30: Lunch, networking

Attend our next HE event >