We will be speaking and exhibiting at the CASE Europe Annual Conference Aug. 26 - 30, 2013 at the Manchester Central Convention Complex.
We've been invited to speak at this year's event on the subject of: 'Using behavioural economics (BE) to understand how students make their taught postgraduate (PGT) decisions'.
This project will provide detailed insights into the decision-making process of prospective UK-based PGT students (specifically taught Masters), highlighting key differences between important groups. The study is aimed at helping marketing departments target prospective students, improve conversion ratios and gain a better understanding around willingness to pay. We should be able to share some early findings during the session.
We’ll be in the exhibition room at Stand 16 for the duration, too, so feel free to drop by and say hello!
- Event: CASE Europe Annual Conference
- Date: 26th - 30th March 2013
- Location: Manchester
- Team: Higher Education
- Presentation: Using behavioural economics (BE) to understand how students make their taught postgraduate (PGT) decisions
Click here to read more about the event.