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Congratulations to Which? on the launch of its new Which? University website

YouthSight Blog
YouthSight Blog

YouthSight is an award-winning insight agency and panel and data services company. Our Insight business helps brands and universities engage with Gen Z and Millennials. Carry on reading to see why we're frequently topping news headlines across the UK.

Which University

Which? officially launched a free independent website aimed at helping prospective students choose the right course and university for them on 11th September. The launch event was attended by Universities Minister David Willetts and NUS president Liam Burns.

The site combines brand new primary research commissioned by Which? with existing secondary data sets such as the National Student Survey (NSS), Destination of Leavers of Higher Education Survey (DLHE) and the HESA student record. YouthSight are proud to have been selected by Which? as suppliers for the primary research.

The primary research is based on an exceptionally large survey - 9,600 current university students in the UK, who rated their university in terms of it being sporty, creative, political, having a strong union nightlife and a diverse local nightlife. Students also provided feedback in their own words on the upsides and downsides of their university or college, the quality of facilities, accommodation and managing costs. Mia Lorenz, Associate Director at YouthSight, says that the primary data collected by YouthSight has contributed to “a ground-breaking new tool for everyone heading to university in the UK, with genuinely helpful data presented in a colourful, easy to use format. Which? have done a brilliant job on this and we’re really pleased to be involved.”

YouthSight Managing Director Ben Marks added, “Which? needed to be sure the research it commissioned would be conducted with real students with verified identities. It also needed to be confident respondents’ comments would be fulsome and helpful enough to include in the website. Finally, it needed to work with an agency with a track record of achieving large, highly structured samples of students. We’re delighted to have been able to both reassure Which? on all these counts – and to help it deliver a fantastic tool for young people making their university choices.”

Related links:

Which? University website:

Which? University launch event: