Josephine Hansom is the featured guest on this week's Data Stories podcast

Youth Thinking | 10 Feb 2021

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YouthSight's Managing Director of Research, Josephine Hansom speaks to Rahul Jerome on the Data Stories: Leaders at Work podcast. Listen to the full episode on demand and hear why we need to get to the root of clients' wants through empathy. 

This bi-weekly podcast series is hosted by Rahul Jerome, founder of insight-intelligence.com and The Insight Network. In each episode, Rahul speaks to leaders in market research to uncover inspiring stories from the brightest minds in the industry - and this week we're very excited to hear from our own Josephine Hansom...


Data Stories: Leaders at Work - Episode 5: Getting to the Root of Clients’ Wants through Empathy

What's featured in the podcast?

In this episode, Josephine talks about her career, her background in psychology and her passion for youth market research. 

Audiense podcast - 2020

Highlights

  • “To be a good researcher, it is about communication. It’s all about having a conversation. You can only get people to listen to you if you’re talking in a way that they can connect with and empathise with.”
  • “As a researcher, it’s important to have project management skills and understand the craft, but at the same time, those numbers and insights are never going to make a difference unless the person you’re telling them to is listening.”
  • “As an early researcher, it’s important to be flexible and to understand that we have a lot of techniques up our sleeve to be able to elicit the insights that were trying to share with our clients. Don’t let yourself feel limited to those methodologies when it comes to answering your clients’ questions.”
  • “To be a good researcher, it is about communication. It’s all about having a conversation. You can only get people to listen to you if you’re talking in a way that they can connect with and empathise with.”
  • “As a researcher, it’s important to have project management skills and understand the craft, but at the same time, those numbers and insights are never going to make a difference unless the person you’re telling them to is listening.”
  • “As an early researcher, it’s important to be flexible and to understand that we have a lot of techniques up our sleeve to be able to elicit the insights that were trying to share with our clients. Don’t let yourself feel limited to those methodologies when it comes to answering your clients’ questions.”

Preview:

Data Stories - EP 5 - Josephine Audiogram-1

About the podcast series

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome, which captures the personal anecdotes and career highlights from the most talented and brightest minds in the research and insights industry.

Market research and consumer insights play a critical role in helping businesses understand their audiences thereby driving organisational growth and building better products. Too often as industry professionals we are bogged down by our jobs and everyday life. We rarely stop and reflect on our professional trajectory and its impact on the world we live in. Our aim is to inspire and persuade the next generation of talent to thrive in the fascinating marketing & advertising insights sector by bringing personal stories of guests who are much ahead in their careers and successful in their own right.


More about Josephine 

Find out more about Josephine at:


Related podcasts

Enjoyed listening to the podcast? Then you may also like to listen to The Ride podcast as our MD of Panel & Data Services, Tatenda Musesengwa talks all things youth research and reveals his plans for the new initiative that promotes inclusivity in the market research industry. 

Or get in touch with us for more youth insight.

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