Specifically designed for HE insight and marketing professionals, our event started off with two presentations about experiential marketing: Josephine Hansom (MD of Insight at YouthSight) shared the key principles of experiential marketing and illustrated the application of these principles with (good, bad and ugly!) examples from brands in the private sector. Andréanne Orsier (Associate Director of Higher Education Research, YouthSight) then presented about what experiential marketing meant for HEIs and how they should capitalise on this to maximise conversion at their key recruitment event: universities’ open days.
Andréanne also announced the launch of YouthSight’s exciting new HE insight tool OpenDay Success and shared a sneak-peek of the insights it features.
We then invited 18 students for a co-creation session with our attendees. Everyone worked together to unpick what makes open days memorable and successful. Before a well-deserved lunch, we wrapped up the session with students pitching their ideas to the room for their ideal open day!
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