HE Insight Club: Experiential Marketing And Why It Still Matters For Universities


Yet another fantastic morning of insights and networking at YouthSight’s third HE Insight Club Event, exclusive to the members of our HE Insight Club (subscribers to our HE insight...
Higher Education Research Team at YouthSight
Higher Education Research Team at YouthSight

We’re here to help you take the guesswork out of your UG and PG marketing strategy. Through insight, we help you develop plans that will move you one or two steps ahead of your rivals. We help universities stand out from the crowd and win the battle for student attraction, recruitment and conversion.

Yet another fantastic morning of insights and networking at YouthSight’s third HE Insight Club Event, exclusive to the members of our HE Insight Club (subscribers to our HE insight products).

Specifically designed for HE insight and marketing professionals, our event started off with two presentations about experiential marketing: Josephine Hansom (MD of Insight at YouthSight) shared the key principles of experiential marketing and illustrated the application of these principles with (good, bad and ugly!) examples from brands in the private sector. Andréanne Orsier (Associate Director of Higher Education Research, YouthSight) then presented about what experiential marketing meant for HEIs and how they should capitalise on this to maximise conversion at their key recruitment event: universities’ open days.

Andréanne also announced the launch of YouthSight’s exciting new HE insight tool OpenDay Success and shared a sneak-peek of the insights it features.

HE insight club breakfast(2)(1) 

We then invited 18 students for a co-creation session with our attendees. Everyone worked together to unpick what makes open days memorable and successful. Before a well-deserved lunch, we wrapped up the session with students pitching their ideas to the room for their ideal open day!

Are you interested in attending our Spring 2019 event? Register your interest now by emailing andreanne.orsier@youthsight.com