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HE Insight Club: Experiential Marketing and Why it Still Matters for Universities | Oct 2018


Yet another fantastic morning of insights and networking at YouthSight’s third HE Insight Club Event, exclusive to the members of our HE Insight Club (subscribers to our HE insight...

Tags: Events

Andreanne Orsier, Higher Education Research Team
Andreanne Orsier, Higher Education Research Team

Andréanne heads up YouthSight’s Higher Education research team and helps universities drive commercial success.

Yet another fantastic morning of insights and networking at YouthSight’s third HE Insight Club Event, exclusive to the members of our HE Insight Club (subscribers to our HE insight products).

Specifically designed for HE insight and marketing professionals, our event started off with two presentations about experiential marketing: Josephine Hansom (MD of Insight at YouthSight) shared the key principles of experiential marketing and illustrated the application of these principles with (good, bad and ugly!) examples from brands in the private sector. Andréanne Orsier (Associate Director of Higher Education Research, YouthSight) then presented about what experiential marketing meant for HEIs and how they should capitalise on this to maximise conversion at their key recruitment event: universities’ open days.

Andréanne also announced the launch of YouthSight’s exciting new HE insight tool OpenDay Success and shared a sneak-peek of the insights it features.

HE insight club breakfast(2)(1) 

We then invited 18 students for a co-creation session with our attendees. Everyone worked together to unpick what makes open days memorable and successful. Before a well-deserved lunch, we wrapped up the session with students pitching their ideas to the room for their ideal open day!

Are you interested in attending our Spring 2019 event? Register your interest now by emailing andreanne.orsier@youthsight.com