We often describe Gen Z as the change-maker generation. They are a generation of young people who want to make a difference in the world, and because of this, they believe they hold different values, attitudes and beliefs to generations before them.
In our new insight video our Gen Z panel members (those born from 1995 onwards), talk about what they think makes their generation different from their Millennials predecessors (those born from 1981 onwards).
Listen to their full responses and find out what they think, as they talk about everything from their political views to their style differences.
This new video is now available to stream on demand, for free!
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16-24s Tracking Data
Interest in gaining unlimited access to Gen Z insight that'll help you connect better with the next generation of consumers? State of the Youth Nation keeps brands plugged in to youth trends, with with 700+ questions that uncover what young people care about, where they're headed and their digital worlds. Follow the link below to find out more or click the demo button at the bottom of the page to see the data.
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