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Generation Anxious?


ITV News are currently running a series of investigative reports titled: 'Generation Anxious'. And in their latest report, we provide evidence to their claim that there is a rising...

Josephine Hansom, Insight Team
Josephine Hansom, Insight Team

Josephine heads up our youth insight and research team, helping brands achieve greater commercial success. She's a regular conference speaker and author of leading industry reports.

ITV News are currently running a series of investigative reports titled: 'Generation Anxious'. And in their latest report, we provide evidence to their claim that there is a rising feeling of anxiety amongst young people.

This week the journalists turned to us for insight into the minds of young people, specifically those aged between 9 and 21 - otherwise known as Generation Z. 

The series of reports take the readers on the path of discovering the worrying rise of young people experiencing feelings of anxiety and self-doubt.  

We asked our panel their thoughts and half admitted to feeling worried about themselves, whilst a third said that they suffer from Imposter Syndrome.

Click below to read the full article and hear accounts from real people experiencing these feelings. 

Click here to read the article >