We know that young people love to learn new skills in their free time - but what are they learning that the state curriculum is not giving them?
Almost half of young students (45%) at school or university rarely / never feel motivated to learn at their institution. This number has risen by 18% over the last year. It's therefore no real surprise that young people are taking learning into their own hands.
In our new video we hear directly from our Gen Z panel members, who tell us what topics they're interested in, what skills they'd like to pick up and the tools they're using to do it.
Watch the full video for free and find out.
Put Gen Z's attitudes, values and behaviours at the centre of your marketing strategy and make smarter decisions that will future-proof your brand.
If you found this useful, you may also be interested in:
- Proud to be Gen Z
- Gen Z's Dating Story: Pre and Post Pandemic Trends
- Top 5 Leisure Trends According to Gen Z
- Rising from the Ashes - Webinar
Ask your own questions
Do you have your own questions that you'd like to ask young people? Let young people tell you what you need to know, in their own words, in their own environment, in the next two days!
SnapMes are perfect for illustrating research findings, sharing with colleagues and hearing and seeing your current and prospective customers describe their needs in their own words, from their own perspective.
Find out more about our SnapMe services.