How well do you know Gen Z? What logic drives their decisions? Find out in our new 3-minute insight video.
We asked our panel members questions around their travel preferences, career choices and a few random scenarios in a game of 'this or that'.
Learn about the choices that young people would make and the reasoning behind these decisions. Can you apply this logic to your own Gen Z consumer-journey, student recruitment or employee attraction strategy?
Watch the full video for free and find out.
Watch the full video now for invaluable insight into the minds of Gen Z.
Put Gen Z's values at the centre of your marketing and build smarter strategies that meet the demands of the future.
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No other research agency knows more about Gen Z and Millennials. Our bespoke research is informed by our tracking products, which provides brands and universities with instant access to leading trend data on youth culture.