How well do you know Gen Z? What logic drives their decisions? Find out in our new 3-minute insight video.
We asked our panel members questions around their travel preferences, career choices and a few random scenarios in a game of 'this or that'.
Learn about the choices that young people would make and the reasoning behind these decisions. Can you apply this logic to your own Gen Z consumer-journey, student recruitment or employee attraction strategy?
Watch the full video for free and find out.
Watch the full video now for invaluable insight into the minds of Gen Z.
Put Gen Z's values at the centre of your marketing and build smarter strategies that meet the demands of the future.
If you found this useful, you may also be interested in:
- Proud to be Gen Z
- Gen Z's Dating Story: Pre and Post Pandemic Trends
- Top 5 Leisure Trends According to Gen Z
- How Gen Z Will Change the World eBook series
No other research agency knows more about Gen Z and Millennials. Our bespoke research is informed by our tracking products, which provides brands and universities with instant access to leading trend data on youth culture.
Much of the data used in this eBook was informed by our tracking product State of the Youth Nation; a product that helps brands make better youth market decisions.