Gen Z Gaming Trends

Youth Thinking | 21 Jul 2021


Did you know...26% of 16-24-year olds identify themselves as 'gamers' (State of the Youth Nation, 2021) - this has increased by 3% from two years ago.   

The insane popularity for games such as Fortnite (and more recently 'Among Us') is largely contributed to by teens and twenty-somethings. These types of social games allow young people to talk to friends and connect with like-minded people, which was a big bonus during the pandemic when we couldn't meet in person. 

Our State of the Youth Nation data also detected the rise in popularity of mobile gaming, with one in five 16-24s now playing a game on their phone at least once a day. And the amount of young people who've never played a mobile game fell from 27% in 2015 to just 18% today.

Whilst it's great that young people share a love of gaming, there's also concerns it can be addictive and many recognise that they spend too much time online. Worryingly, Mental Health Today reported gaming addictions treatments had tripled in the last year. 

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Gaming trends (2)

16-24s Tracking Data

Interested in gaining unlimited access to Gen Z insight that'll help you connect better with the next generation of consumers? State of the Youth Nation keeps brands plugged in to youth trends, with with 700+ questions that uncover what young people care about, where they're headed and their digital worlds. 

*BRAND NEW* functionality of the dashboard also empowers users to browse the data by topic area, dig into the trends you want to know about, filter by demographic variables, track trends over time and export all the data you need at the touch of a button.

Click the form below and see the data that will change your business. Join leading brands (including ITV, Channel 4, Ofcom and The FA) and make better youth marketing decisions.

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FREE eBook - Top Five Leisure Trends

If you enjoyed this you may also like to read our new eBook which reveals the top five leisure trends according to Gen Z. Find out how Gen Z want to spend their free time, what they're spending their money on and what they're looking forward to doing more of this year. 

Read & download the eBook 


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