We talk about having the most engaged youth panel around... and here's the proof! We asked a few spooky questions to our young members as part of our Halloween celebrations, and the levels and depths to their responses are 'beyond'!
We have no doubt that they would survive a real life horror film or zombie apocalypse (although we may question the guy at 0:28 and his reasoning for being a ghost 😅)
Put Gen Z's values at the centre of your marketing and build smarter strategies that meet the demands of the future. If you have a monster question that you'd like to ask Gen Z, we can get you the answers.
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- Proud to be Gen Z
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- How Gen Z Will Change the World eBook series
No other research agency knows more about Gen Z and Millennials. Our bespoke research is informed by our tracking products, which provides brands and universities with instant access to leading trend data on youth culture.
Much of the data used in this eBook was informed by our tracking product State of the Youth Nation; a product that helps brands make better youth market decisions.