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Gen Z Horizons: Travel in 2020 and Beyond | Globetrender X YouthSight Report


We have partnered with the travel trend experts, Globetrender to publish a new report on the travel habits, sentiments and motivations of Generation Z.

In 2020 the oldest Gen Zer...

Tanya Michelsen, Insight Team
Tanya Michelsen, Insight Team

Tanya is Associate Director at YouthSight. She helps brands deliver greater commercial success and represents our insight at key conferences and in the press.

We have partnered with the travel trend experts, Globetrender to publish a new report on the travel habits, sentiments and motivations of Generation Z.

In 2020 the oldest Gen Zer will be 25-years-old and as a group they will account for almost 2.5 billion people - that's 32% of the global population. So, whether you're targeting Gen Z or not, this fast emerging consumer group is one that you cannot afford to ignore. 

To prepare your business - and your clients business - for this new wave of travellers, we have partnered with Globetrender to produce a definitive guide for anyone who works in travel and wants to get ahead of the curve. Not only does it include a YouthSight-powered Gen Z traveller survey, but it also contains an in-depth analysis of who this demographic is, case studies, interviews, trend dives and essential takeaways.


What's in the report?

  1. Who are Gen Z?
    Defining characteristics, defining beliefs & values, defining cultural trends, defining challenges, lifestyle data, case study: TikTok, the Z list: 50 influential young people 

  2. The Gen Z traveller
    Motivations & sentiments, solo travel, social media & branding, experiential travel

  3. Globetrender X YouthSight: State of Gen Z Travel Survey 
    Trend focus: virtual influencers, VR exploration, climate neutral stays, DNA travel
     
  4. Targeting Gen Z
    Case studies (Intrepid Travel, Jo&Joe, The Student Hotel), Gen Z interviews, key takeaways

Download the report: prepare your business for the new wave of Gen Z travellers

Globetrender report

The full report is available to purchase on the Globetrender website here.

Download the report >

 


Starting out with Gen Z?

If you're looking for answers to kick-start your success with Gen Z then you may want to check out our Gen Z Starter Pack. It provides quick, practical ways to engage, remain relevant and grow brand love with this emerging audience. 

Find out more >