We have partnered with the travel trend experts, Globetrender to publish a new report on the travel habits, sentiments and motivations of Generation Z.
In 2020 the oldest Gen Zer will be 25-years-old and as a group they will account for almost 2.5 billion people - that's 32% of the global population. So, whether you're targeting Gen Z or not, this fast emerging consumer group is one that you cannot afford to ignore.
To prepare your business - and your clients business - for this new wave of travellers, we have partnered with Globetrender to produce a definitive guide for anyone who works in travel and wants to get ahead of the curve. Not only does it include a YouthSight-powered Gen Z traveller survey, but it also contains an in-depth analysis of who this demographic is, case studies, interviews, trend dives and essential takeaways.
What's in the report?
- Who are Gen Z?
Defining characteristics, defining beliefs & values, defining cultural trends, defining challenges, lifestyle data, case study: TikTok, the Z list: 50 influential young people
- The Gen Z traveller
Motivations & sentiments, solo travel, social media & branding, experiential travel
- Globetrender X YouthSight: State of Gen Z Travel Survey
Trend focus: virtual influencers, VR exploration, climate neutral stays, DNA travel
- Targeting Gen Z
Case studies (Intrepid Travel, Jo&Joe, The Student Hotel), Gen Z interviews, key takeaways
Download the report: prepare your business for the new wave of Gen Z travellers
The full report is available to purchase on the Globetrender website here.
Starting out with Gen Z?
If you're looking for answers to kick-start your success with Gen Z then you may want to check out our Gen Z Starter Pack. It provides quick, practical ways to engage, remain relevant and grow brand love with this emerging audience.