Gen Z have a holistic approach to health and are less tolerant of implicit fat shaming. But, with the marketing hype around June 21st, and the excitement of consumers being able to get back out into the world again, many brands are falling victim to underrepresentation in their marcomms.
We asked our young panel members their views on body image and what it means to them. They told us what brands are hitting the mark, who is falling short and what pressures they're facing in a post-lockdown world.
You can watch the full responses in our newest insight video: Gen Z on Body Image. Hear directly from these young adults as they open up about what brands should do to be more inclusive and create authentic messaging around body positivity.
Last week we were able to talk further about the topic of health and wellbeing at ITV's Backing Business event: Brand Purpose for the Next Generation: how to shape culture for good.
The webinar included a panel discussion with Susie Braun, Dr Alex George and Simon Gunning - we were particularly humbled to join the discussion around young people and mental health. If you missed the webinar, don't worry because we have some of the key takeaways on our blog or you can watch the entire event back on demand. Click here for details.
16-24s Tracking Data
Interest in gaining unlimited access to Gen Z insight that'll help you connect better with the next generation of consumers? State of the Youth Nation keeps brands plugged in to youth trends, with with 700+ questions that uncover what young people care about, where they're headed and their digital worlds. Follow the link below to find out more or click the demo button at the bottom of the page to see the data.