Gen Z's View on Health, Wellness & Body Positivity

Youth Thinking | 27 Apr 2021


Gen Z have a holistic approach to health and are less tolerant of implicit fat shaming. But, with the marketing hype around June 21st, and the excitement of consumers being able to get back out into the world again, many brands are falling victim to underrepresentation in their marcomms. 

We asked our young panel members their views on body image and what it means to them. They told us what brands are hitting the mark, who is falling short and what pressures they're facing in a post-lockdown world. 

You can watch the full responses in our newest insight video: Gen Z on Body Image. Hear directly from these young adults as they open up about what brands should do to be more inclusive and create authentic messaging around body positivity. 

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Watch the video

Related Insights

Last week we were able to talk further about the topic of health and wellbeing at ITV's Backing Business event: Brand Purpose for the Next Generation: how to shape culture for good. 

The webinar included a panel discussion with Susie Braun, Dr Alex George and Simon Gunning - we were particularly humbled to join the discussion around young people and mental health. If you missed the webinar, don't worry because we have some of the key takeaways on our blog or you can watch the entire event back on demand. Click here for details.v2-2



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