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Here's What Happened At YouthSight's Biannual Insight Event For HE Professionals


YouthSight is excited to share the great success of the first HE Insight Club Event. Specifically designed for the members of our HE Insight Club (subscribers to our HE insight...

Higher Education Research Team at YouthSight
Higher Education Research Team at YouthSight

We’re here to help you take the guesswork out of your UG and PG marketing strategy. Through insight, we help you develop plans that will move you one or two steps ahead of your rivals. We help universities stand out from the crowd and win the battle for student attraction, recruitment and conversion.

YouthSight is excited to share the great success of the first HE Insight Club Event. Specifically designed for the members of our HE Insight Club (subscribers to our HE insight products) it was a fantastic morning of insights, discussions and debates!

The event kicked off with two exclusive insight-led presentations to set the scene and break the ice. First off, Josephine Hansom (Head of Youth Research & Insight, YouthSight) presented '50 Millennial Trends' which impact young peoples' decision making. This was followed by a presentation from Andréanne Orsier (Associate Director, Higher Education research, YouthSight), on consumer brands’ growth strategies and how they could (should!) be applied to HEI’s marketing and communication strategies.

The presentations prompted a lot of questions and debate, but not as much as our subsequent “meet your students” session –which saw 12 of our panellists joining us to share their views and their tips on how HEIs can better engage with them. This extremely interactive session led to a very extensive list of Do's & Dont's for our attendees to take away… and a lot of food for thought.

 

One of our panelists sharing her thoughts with the group.

 

Stay tuned for our spring event!

Interested in exclusive events and HE insights at your fingertips? Join our club! Get in touch with Andreanne now for a chat.