How Gen Z will change the world | Vol.2

Youth Thinking | 29 Aug 2019

Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change.

In our latest series of eBooks, we look at how this generation is changing the world. You'll discover what they think, feel and do about the topics that matter to them the most. 

In Vol.2 we provide insight on how Gen Z will change:

     1. the way we view brands

     2. the way we love

     3. what we view as food

Gen Z eBook cover1

Download the FREE eBook now for invaluable insight into the minds of Gen Z. 

Put their attitudes at the centre of your marketing strategies and build stronger, more sustainable future plans for your organisation. 

Download >

Join the Webinar

On Tuesday 24th September 2019 we will be hosting a FREE webinar on: '10 Unexpected Ways that Gen Z Will Change the World'The webinar will last for approximately 45mins (including time for a live Q&A session). We will be discussing the topics covered within our eBook series, from Gen Z perceptions of identity to how they bring purpose to their lives (find out more or read the full topic listing here).

By joining the webinar you will: 

  • Explore the latest trends and beliefs of Gen Z
  • Learn about what influences their decisions 
  • Understand how to shape your strategy to meet the demands of the future

All of the insight covered within this webinar has been informed by our insight tracking product State of the Youth Nation, a source of instant youth trends enabling brands to make better market decisions. 

Join the webinar >

Read more

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Who are Gen Z in 2019?

We describe Gen Z as the generation of young people born from 1995 onwards. The oldest of them are currently 24 years old.



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