Brand Purpose for the Next Generation | ITV x YouthSight Webinar | 21st April 2021

Youth Thinking | 29 Mar 2021


As part of ITV's Backing Business webinar series, we've been invited to speak on the upcoming episode Brand Purpose for the Next Generation: How to Shape Culture for Good.

In this new webinar we will be speaking alongside Simon Gunning (CEO at CALM), Dr Alex George (A&E Doctor and Youth Mental Health Ambassador to the Government) and Susie Braun (Head of Strategy and Communications, Social Purpose at ITV). 

The webinar will explore the concerns that young people have about the future for themselves and for the planet, covering their different needs and expectations. 

We will be bringing the voice of Gen Z to the discussion, providing the latest trends around 16-24s with a focus on mental health - one of the most pressing concerns for this age group. The team of experts will be offering advice on how brands can create a positive, authentic and meaningful role in this space without falling into the tokenism trap.

If you'd like to attend the webinar - save your spot now...

Register for the webinar

Webinar details

  • Speakers: Simon Gunning, Dr Alex George, Susie Braun and Josephine Hansom
  • Location: Zoom
  • Register: Here
  • Time: 11am 
  • Date: Wednesday 21st April 2021

About the Backing Business webinar series

Our client at ITV have launched the series to help keep British business moving, making sure that - whatever the future holds - there is support available. As well as the free webinars, the initiative includes research papers and opinion pieces and different incentives and rewards to help businesses of all sizes, support their media investment. 

Catch up on the series so far.

16-24s Tracking Data

Keep your brand plugged in to youth trends and make better youth marketing decisions with the UK's leading Gen Z insight tracker - State of the Youth Nation.

We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds. Follow the link below to find out more or click the demo button at the bottom of the page to see the data.

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