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Marketing Week features YS findings on young people, feminism & marketing


YouthSight's latest set of findings powered an infographic feature in this week's Marketing Week.  It investigated how young people felt about the way advertisers depicted women;...

Ben Marks
Ben Marks

Ben is YouthSight's founder and CEO. He's a well-renowned personality in the market research industry and has great connections with the MRS and HEPI.

YouthSight data in Marketing WeekYouthSight's latest set of findings powered an infographic feature in this week's Marketing Week.  It investigated how young people felt about the way advertisers depicted women; whether or not advertising could play a role in empowering  women and how young people felt more broadly about feminsim.

The findings came from YouthSight's new 16-24 tracker survey, SYN: State of the Youth Nation which shows that three quarters of young adult consumers believe that advertising has the ability to empower women by depicting them in inspiring or respectful ways.

The YouthSight findings were also featured in WARC news and The Drum.