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Marketing Week features YS findings on young people, feminism & marketing


YouthSight's latest set of findings powered an infographic feature in this week's Marketing Week.  It investigated how young people felt about the way advertisers depicted women;...

YouthSight Blog
YouthSight Blog

YouthSight is an award-winning insight agency and panel and data services company. Our Insight business helps brands and universities engage with Gen Z and Millennials. Carry on reading to see why we're frequently topping news headlines across the UK.

YouthSight data in Marketing WeekYouthSight's latest set of findings powered an infographic feature in this week's Marketing Week.  It investigated how young people felt about the way advertisers depicted women; whether or not advertising could play a role in empowering  women and how young people felt more broadly about feminsim.

The findings came from YouthSight's new 16-24 tracker survey, SYN: State of the Youth Nation which shows that three quarters of young adult consumers believe that advertising has the ability to empower women by depicting them in inspiring or respectful ways.

The YouthSight findings were also featured in WARC news and The Drum.