YouthSight will be exhibiting, chairing and presenting at the upcoming Kids & Youth Insight conference hosted by the Market Research Society (MRS) on 23rd January 2020.
Managing Director of Panel & Data Services Tatenda Musesengwa and Client Manager, Emma Quinn will be taking to the stage at the upcoming conference to present -
'The Parental Problem: Solving the Challenge of Accessing Teens from Panels'.
Teen panels are notoriously tricky to engage with and as quality concerns surrounding their data continues to cause concern, it's no wonder that researchers struggle to reach this audience.
In our talk, we outline the issues faced by researchers targeting a youth audience and discuss how you can overcome these challenges with a new approach that we designed to improve respondent quality and integrity.
We also have some exciting news that we'll be unveiling at the conference - it'll be an event that you do not want to miss out on. Come and say hello to us on our stand and find out how we can support your youth research and analysis needs.
Book your early bird ticket to the event - offer ends on 15th November 2019.
- Event: MRS Kids & Youth Insight
- Date: 23rd January 2020
- Location: Radisson Blu Edwardian, 9-13 Bloomsbury Street, London, WC1B 3QD
- Speakers: Tatenda Musesengwa & Emma Quinn
- Team: Panel & Data Services
- Chairperson: Josephine Hansom
- Presentation: The Parenting Problem: Solving the Challenge of Accessing Teens from Panels
Read more about the event
One of the biggest events in the industry, Kids & Youth Insight showcases the latest insights into youth culture. Uncover the trends, behaviours and issues faced by young people in 2020. Examine new research methods, tools and guidance for improving integrity and outputs from youth research. Answer the questions that'll enable you to tackle your youth marketing challenges.
Don’t miss the incredible line up with key contributions from: BBC, Public Health England, IKEA, Sport England, ITV, Save the Children and many more.
Interested in attending? Read more or register.