MRS Storytelling Virtual Summit | Online | 12th November 2020

Events | 06 Nov 2020


We will be co-presenting with our client at the Football Association (FA) for the first Storytelling Summit hosted by the Market Research Society (MRS). 

The virtual event will feature case studies from Premier Foods, Royal Albert Hall, Crisis, Norfolk County Council and our client at the FA. 

These case studies will explain how structuring research and delivering insight within a storytelling framework will boost impact, understanding and buy-in to key messages.

In our presentation with the FA, our client will discuss the business challenges they face - understanding why young players are dropping out from the sport and learning what they can do to retain them.

We will talk through how our Gen Z tracking product, State of the Youth Nation, helped our client track the interests of their young audience and provided insight into what is winning their attention.

If you want to hear our talk, along with many others, to learn the tips and skills of how to make a powerful impact through a persuasive narrative, book your ticket here.


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Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Membership gives you access to: 

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops.

See what data we have that will change your business...

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