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New research: Young people and e-books


Last week, new YouthSight research on e-books, print v digital and reading habits was discussed at The Bookseller’s annual Children’s Conference. Exclusive data was released by...

Ben Marks
Ben Marks

Ben is YouthSight's founder and CEO. He's a well-renowned personality in the market research industry and has great connections with the MRS and HEPI.

young person readingLast week, new YouthSight research on e-books, print v digital and reading habits was discussed at The Bookseller’s annual Children’s Conference. Exclusive data was released by YouthSight and published in The Bookseller magazine to mark the launch of SYN: State of the Youth Nation.

For those that want to understand changing habits, attitudes and trends among UK 16-24s, SYN offers access to a rich quality of insight. With the young adult book marketer currently booming on the back of hits like Divergent, The Hunger Games and Paper Towns, publishers are keen to keep track.

As well as tracking media consumption and buying behaviour, the value in SYN for publishers and others is understanding the wider context of young people’s lives. With fresh data on health and happiness, career aspirations, lifestyle decisions and social social attitudes, you are able to discover the emerging story of a generation.

And if you would like to discuss young people and books, get in touch.