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New research: Young people and e-books


Last week, new YouthSight research on e-books, print v digital and reading habits was discussed at The Bookseller’s annual Children’s Conference. Exclusive data was released by...

YouthSight Blog
YouthSight Blog

YouthSight is an award-winning insight agency and panel and data services company. Our Insight business helps brands and universities engage with Gen Z and Millennials. Carry on reading to see why we're frequently topping news headlines across the UK.

young person readingLast week, new YouthSight research on e-books, print v digital and reading habits was discussed at The Bookseller’s annual Children’s Conference. Exclusive data was released by YouthSight and published in The Bookseller magazine to mark the launch of SYN: State of the Youth Nation.

For those that want to understand changing habits, attitudes and trends among UK 16-24s, SYN offers access to a rich quality of insight. With the young adult book marketer currently booming on the back of hits like Divergent, The Hunger Games and Paper Towns, publishers are keen to keep track.

As well as tracking media consumption and buying behaviour, the value in SYN for publishers and others is understanding the wider context of young people’s lives. With fresh data on health and happiness, career aspirations, lifestyle decisions and social social attitudes, you are able to discover the emerging story of a generation.

And if you would like to discuss young people and books, get in touch.