10 Jun 2022
It's a wrap at this year's YMS22 LDN show at the Old Truman Brewery. Thanks to everyone that came out to visit us! If you missed us, here's a roundup of the event... YMS LDN is a celebration of youth marketing, which is why we've been keen…
23 May 2022
Young people are changing the world by challenging stereotypes, changing the status quo and reframing how we identify. This month's guest blog is a powerful article from a young graduate who shares her narrative around individuality and identity.
13 May 2022
Did you know...more than 60% of young people get FOMO! We've dug into our tracking data to reveal the hottest trends around fashion, food and experiences according to Gen Z. And what's really interesting, is many of these trends are heavily…
09 May 2022
Our live events are back! On Thursday 28th April, universities from across the UK joined us at University College London for our latest HE Insight Club event: 'Enhancing your PGT strategy with YouthSight'.
04 May 2022
We're kicking off a new mini-series to provide an update on the latest youth trends. In this first-part video, we hear the what's trending in the world of fashion, food and experiences. The new series is designed to inspire marketing professionals…
25 Apr 2022
Over half of Gen Z are eager to go on holiday abroad this year, but only one in five have actually booked. What's holding Gen Z back? We know that young people love to travel. According to our trend data from our Gen Z insight tracker - State of…
14 Apr 2022
Will your Easter marketing campaigns cut-through to Gen Z this bank holiday? Find out where your young audiences will be, what they'll be doing and what headspace they'll be in, so you can validate and optimise your marketing strategy. In our new…
12 Apr 2022
The Easter bank holiday weekend is almost here and that means...chocolatey goodness. So, with chocolate on our mind this week, we decided to zone in on our Gen Z tracking data to uncover which confectionery brand is Gen Z's favourite and why... The…
12 Apr 2022
Millions of Britons are facing hard times ahead, as energy prices continue to soar and inflation rates reach the highest recorded level since 1992. And it's UK students who are bearing the brunt of this crisis.
