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Our blog is your youth resource. We post monthly research snippets on the HE and Youth research industries, so click below to subscribe and be notified as soon as they become available, or scroll down to browse our latest free insights.

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Who Are Generation Z? - Youth Culture Snippet #12

Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we

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HE Research Snippet #29: A degree Is Not Enough: The Universities That Succeed And Fail In ‘Selling’ Their Story On Future Employability

The growing importance of employability for prospective students picking a course or university has been big news for some time. Yet certain

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How Do We Cultivate 'Brand Love' With Millennials & Gen Z In 2018? - Youth Culture Snippet #11

We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving

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Loughborough Uni Tops THE Student Experience Survey, Conducted By YouthSight

University league tables are used widely by students and parents, but do they adequately examine student experience? Every year, YouthSight works

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Get The Most Out Of Your Youth Fieldwork: A Sneak Peek At YouthSight’s 2018

Your budget’s been approved; your questionnaire’s complete; and you’re all set to get the ball rolling on your most exciting research project to date. There’s

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HE Research Snippet #28 - Could Your Communications Convert More Prospective Students?

The race to convert applicants into students has well and truly begun. The main UCAS application deadline was in January, so it’s now ‘make or break’ time

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Youth Marketing Strategy (YMS) | London | 21st March 2018
We're exhibiting at this year's Youth Marketing Strategy (YMS) 2018 at The Old Truman Brewery in London on 21st March-22nd March 2018.
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What Beyonce's Beyhive Can Teach Us About Brand Loyalty | Webinar | 3rd April 2018

If you'd like to find out 'What Beyonce's beyhive can teach us about brand loyalty', join us in our exclusive webinar on April 3rd. Just click below to reserve your seat.

...

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SYN Breakfast Session | London | 10th April 2018
Exclusive: YouthSight's Youth Breakfast Event Unraveling 'The Student Consumer' is taking place in London on 10th April 2018.

Bored of gimmicky, youth networking events which...

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What Beyonce’s Beyhive Can Teach Us About Brand Loyalty - Youth Culture Snippet #10

Question - which brand has the ability to captivate young people around the world?  Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs...

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Millennial 20/20 | The Old Truman Brewery, London | 13th - 14th March 2018
Josephine Hansom will be speaking about brand loyalty and youth culture at Millennial 2020 on 13th - 14th March at The Old Truman Brewery, London. 
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HE Research Snippet #27 - How Can Universities Stop Failing Students With Mental Health Issues?

The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up

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Fieldwork Tips - 3 Tried And Tested Ways To Reduce Straight Liners And Get More For Your Budget

Who’d have thought that when it comes to attention spans, goldfish have got us beat. Whether or not you believe that the average human attention span is now a meagre 8.25 seconds,...

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Lessons Learnt From The Most Expensive Gen Z Marketing Mistakes - Youth Culture Snippet #9

If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this...

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