Parties target youth

Press and Announcements | 19 Apr 2010


Students are currently being wooed by the main political parties. Surveys carried out by Opinionpanel Research to be published this week, will show that Labour edged ahead again earlier this year.

The results were covered in an article on The Times which starts:

First-time voters were thrust to the heart of the election campaign yesterday amid signs of extraordinary volatility among younger members of the electorate.

Nick Clegg, the Liberal Democrat leader, urged young people to “take charge of your country” and told them to make sure they  registered to vote before tomorrow’s 5pm deadline.

Mr Clegg’s decision to pitch his message to younger voters reflects the huge prize available to parties that can mobilise the traditionally untapped support of students and first-time voters.

Read the full article from The Times here.


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