YouthSight's Josephine Hansom will be speaking at this year's PFMA Annual Convention - 50 Years & Beyond: Pets, People & Planet.
The annual event which is hosted by the Pet Food Manufacturers' Association (PFMA), will take place on Monday 8th November at the Kimpton Fitzroy Hotel in London. Our MD for insight, Josephine Hansom, will join the line up of guest speakers to look at the future for the industry. Josephine will reveal how Gen Z - a generation of change-makers - are changing the world and what brands need to do to respond.
The PFMA are excited to finally run this event live in person, after almost two years of being away, and promise an exciting morning of insightful talks (click here for the full agenda).
...and in case you didn't know, the PFMA is the principal trade body representing the UK pet food industry for over 50 years. They have 100 members that represent pet food manufacturers and suppliers that account for over 90% of the UK market - we were honoured to be invited to speak at their convention!
- Event: PFMA Annual Convention
- Date: 8th November 2021
- Location: Kimpton Fitzroy Hotel, London
- Speakers: Josephine Hansom
- Presentation: How Are the Youth of Today Driving Change
If you'd like to find out more about how Gen Z are changing the world, check out some of our recent insights on the same topic:
- Proud to be Gen Z: Video
- Gen Z Will Change the World (Vol.1): eBook
- Millennials vs Gen Z: The Generation Gap