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HE Research Snippet 25 - Video Insights Into The New PG Loan


We think the new PG loan is big news.  It was introduced in 2016 with the aim of boosting the stagnating PGT enrollment numbers[1], especially from lower socioeconomic groups...

Higher Education Research Team at YouthSight
Higher Education Research Team at YouthSight

We’re here to help you take the guesswork out of your UG and PG marketing strategy. Through insight, we help you develop plans that will move you one or two steps ahead of your rivals. We help universities stand out from the crowd and win the battle for student attraction, recruitment and conversion.

We think the new PG loan is big news.  It was introduced in 2016 with the aim of boosting the stagnating PGT enrollment numbers[1], especially from lower socioeconomic groups (SEGs). The government’s other objectives were to up-skill the national workforce and improve social mobility.[2]

Insights from our PGT+ Dashboard lead us to believe that the PG loan could become a very effective tool for helping to achieve the Government’s goals. Why?  Because fear of high tuition fees and / or debt is the second most common barrier entry for PG study: a barrier that is heightened among those from lower SEGs.  Although awareness of- and influence of the PG loan (at this early stage in its life) varies significantly by SEG, it gets its best cut-through among those from lower SEGs.  These people are also more likely to be positively influenced by its introduction.  So the data augurs well for the new loan.

It’s obviously very early days for the loan, so we asked members of our 140,000-strong OpinionPanel Community to share their thoughts about it.  Take a peek below.


 

 This SnapMe Video was first produced for our new HE Insight Club which offers members a quarterly briefing, a new SnapMe Video and and extensive insights drawn from our quantitative data on one of our three HE Dashboard (subscription) products.  This latest Briefing was drawn from our PGT+ Dashboard. If you’d like to sample the huge array of insights contained within the PGT+ Dashboard and the HE Insight Club please get in touch!

PGT+: Your 360° view on postgraduate decision-making. Find out more