In a world of information overload, how can we achieve cut-through with Gen Z? This was the topic of discussion at our State of the Youth Breakfast Session held in Hoxton on 30th October 2019.
Our ever-popular client event, which took place in London last month, was all about achieving cut-through with Gen Z. This topic has become all the more important in a world of information overload, instant multi-channel access and an increasing lack of trust from consumers.
To put that into context, the average young person scrolls through the height of The Shard every single day!
So, how do brands and marketers stand out in a crowded media space? Our 2 hour event was designed to answer just that. We provided a toolkit that enables clients to achieve more cut-through in a way that is simple, effective and memorable - something that they can take away and action internally.
The event included a presentation jam-packed with essential Gen Z insight and co-creation workshops that gave clients the opportunity to hear directly from their Gen Z audience.
If you have a youth marketing challenge or want to know how you can achieve cut-through with Gen Z, why not request a free, no obligation demo of our State of the Youth Nation tracking product or get in touch with our research team to find out more.
About State of the Youth Nation Breakfast Sessions
Our breakfast sessions are just one of the many perks that subscribers to State of the Youth Nation benefit from.
These sessions are designed to give our clients the opportunity to hear essential Gen Z insight, meet like-minded marketers and take part in workshops that put them in front of young people to solve their biggest youth marketing challenges.
Subscribers also receive:
✓ Expert trend and insight reports
✓ Extensive tracking data from 2015 to present
✓ An annual on-site workshop tailored to your unique challenges
✓ Regular 'meet your consumer' workshops
✓ A library of user-generated vox pop videos
- Event: State of the Youth Nation Breakfast Session
- Topic: The Media
- Date: 30th October 2019
- Location: Colours Hoxton, 2-4 Hoxton Square, Hackney, London, N1 6NU
- Speakers: Vanessa Patel, Laura Dumbleton & Hibo Abdilaahi
- Team: Insight