If experience is the new status symbol, how should universities be using experiential marketing to boost their open day conversion? 

Experiential marketing is the buzzword of 2019....

As the dust settles on results day and Clearing, hopefully the phone is ringing a little less and your staff are catching their breath. For us, it’s one of our favourite times of...

In the past decade the number of 18-year olds has been in decline and over the same period, mature and part-time study numbers have also dropped. It's simple economics that fewer...

What's the Gen Z perspective on Clearing? And how can universities ensure they're prepared? The recent Chartered Institute of Marketing (CIM) and Squiz event on 'boosting student...

If you thought 2018 was an eventful year in Higher Education, it may prove to have been nothing more than a warm-up act. With review announcements, political upheavals, new...

International students mean big business for Britain and its universities. The UK played host to 438,010 foreign under- and post-graduates in 2015-16, generating an estimated £25.8...

For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...

Where students choose to study in the country might set them back over £5,000 in living costs, according to new findings from Which? University, who commissioned YouthSight to...

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On clearing day last year, Staffordshire University made the unusual choice of offering last-minute places via Snapchat. Sheffield Hallam made offers on Facebook Messenger, and...

In March this year, a student sued Anglia Ruskin University for her ‘Mickey Mouse’ degree which, she claimed, did not prepare her for future employment. “The

The growing importance of employability for prospective students picking a course or university has been big news for some time. Yet certain

The race to convert applicants into students has well and truly begun. The main UCAS application deadline was in January, so it’s now ‘make or break’ time

The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up