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Our blog is your youth resource. We post monthly research snippets on the HE and Youth research industries, so click below to subscribe and be notified as soon as they become available, or scroll down to browse our latest free insights.

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Experiential Marketing: Optimising the Impact of your Open Day | HE Research Snippet #37
If experience is the new status symbol, how should universities be using experiential marketing to boost their open day conversion? 

Experiential marketing is the buzzword of 2019....

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A-Level Results Day: A round-up of this year's Clearing comms
As the dust settles on results day and Clearing, hopefully the phone is ringing a little less and your staff are catching their breath. For us, it’s one of our favourite times of...
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Selling Well in a Buyers' Market | HE Research Snippet #36

In the past decade the number of 18-year olds has been in decline and over the same period, mature and part-time study numbers have also dropped. It's simple economics that fewer...

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Seeing Clearly: A Gen Z Point of view on Clearing

What's the Gen Z perspective on Clearing? And how can universities ensure they're prepared? The recent Chartered Institute of Marketing (CIM) and Squiz event on 'boosting student...

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Higher Education trends to watch in 2019 | HE Research Snippet #35

If you thought 2018 was an eventful year in Higher Education, it may prove to have been nothing more than a warm-up act. With review announcements, political upheavals, new...

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What Really Matters To Non-EU International Students? | HE Research Snippet #34

International students mean big business for Britain and its universities. The UK played host to 438,010 foreign under- and post-graduates in 2015-16, generating an estimated £25.8...

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In The Age Of Digital, Are Printed Prospectuses A Waste Of Budget And Resource? | HE Research Snippet #33

For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...

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Research Shows Students Are Struggling To Juggle University Living Costs
Where students choose to study in the country might set them back over £5,000 in living costs, according to new findings from Which? University, who commissioned YouthSight to...
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Making Clearing Less Scary (And How That Can Help You Recruit Exceptional Students) | HE Research Snippet #32

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How Do Your Prospective Students Use Social Media To Make Their University Choices? | HE Research Snippet #31

On clearing day last year, Staffordshire University made the unusual choice of offering last-minute places via Snapchat. Sheffield Hallam made offers on Facebook Messenger, and...

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Are Unhappy Students Spreading a Negative Message About Your University? | HE Research Snippet #30

In March this year, a student sued Anglia Ruskin University for her ‘Mickey Mouse’ degree which, she claimed, did not prepare her for future employment. “The

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A degree Is Not Enough: The Universities That Succeed And Fail In ‘Selling’ Their Story On Future Employability | HE Research Snippet #29

The growing importance of employability for prospective students picking a course or university has been big news for some time. Yet certain

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Could Your Communications Convert More Prospective Students? | HE Research Snippet #28

The race to convert applicants into students has well and truly begun. The main UCAS application deadline was in January, so it’s now ‘make or break’ time

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How Can Universities Stop Failing Students With Mental Health Issues? | HE Research Snippet #27

The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up

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