The drivers of university choices among UK prospective undergraduates are well-researched. Reputations, course appeal, and employability figure prominently as they hint at how much...

Vague measures of reputation and employability have long been the dominant factors in university choice. But, their meanings are ambiguous. They are overlapping and multi-faceted...

The Chancellor’s Autumn Statement on Government-backed loans for postgraduate taught students is reigniting senior teams’ interest in offering these courses.

Our latest snippet of research looks into the importance of open days. 

Img source: University of NewCastle Open day 2017

Open days matter more than ever.

Open Days are becoming...

Universities have been operating in a fast-changing environment in recent years. Having timely insights on which to base decisions has never been so important. Our Snippets have...

University marketing teams are always keen to discover what makes their institution unique. Sometimes the answer – or at least part of the answer – lies right under everyone’s...

We’ve been measuring what new undergraduate starters regard as being most important in their decision making process for 11 years. In that time, nearly every one of the 42 factors...

Future employability statistics now play a major role in prospective students’ decision-making, feeding into, amongst other things, league tables, Key Information Sets and HEI...

November’s Snippet is based on findings from our latest syndicated research study, PGT+BE: Using behavioral economics (BE) to understand how students really make their taught...

YouthSight’s first HE Research Snippet unearthed an interesting upward trend in parental attendance at university open days. Although this research was conducted with ‘pre-£9,000’...

Most students who go through Clearing have had to re-evaluate their university choices because their grades were not what they hoped for. Having not got into their first choice...

University choices are often complex, multi-faceted decisions, but the decision on what subject to study at undergraduate level often boils down to a few key factors. Our Higher...

A new study released by the Nightline Association suggests negative feelings and mood states including depression, anxiety, and stress are prevalent in the UK’s student population.

Our latest research shows that Open Days are becoming increasingly – and significantly – more important in the applicant decision-making process.Our Higher Expectations study (which...