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Our blog is your youth resource. We post monthly research snippets on the HE and Youth research industries, so click below to subscribe and be notified as soon as they become available, or scroll down to browse our latest free insights.

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Gen Z: Exile on Mainstream

We are lifting the lid on what really motivates Gen Z.

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5 things you should know about Gen Z
We worked with the Institute of Practitioners in Advertising (IPA) to sum up the 5 things you should know about Gen Z.
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Pets are the Tonic for Yappy Days
Tanya Michelsen, Associate Director and Head of Brand Research shares her insight with the Pet Food Manufacturers' Association (PFMA) on why millennials love pets.
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Catch up with our youth trends on Apple podcasts
Listen to the latest youth trends on Apple podcasts ahead of our Keynote talk at Youth Marketing Strategy conference (YMS LDN 2019).

Josephine Hansom talks to Voxburner about the...

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Masculinity is undergoing a makeover
Josephine Hansom, Managing Director (Insight), shares her views on how the beauty industry has finally managed to break into the male market.
In an article written for Impact...
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Generation Anxious?

ITV News are currently running a series of investigative reports titled: 'Generation Anxious'. And in their latest report, we provide evidence to their claim that there is a rising...

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Our Insight MD, Josephine Hansom, talks brands and Gen Z on the Voxburner Youth Trends podcast

With Youth Marketing Strategy London on the horizon, our Insight Managing Director, Josephine Hansom, joins the YMS team for their Voxburner Youth Trends podcast.

What are brands...

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Featured on Radio 4's 'The Fix'
Senior Research Manager, Megan Highcock speaks about youth culture on Radio 4's The Fix.

Megan attended a school in Birmingham where she spoke about young people and social media,...

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YouthSight news: recent starters

Press release - Gen Z and Millennial research agency YouthSight has announced three recent senior hires in its Insight division. 

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YouthSight news: growth, restructure and two new MDs

YouthSight, the independent specialist Gen Z and Millennial research agency, has re-modelled its business more closely around customer needs. The company has restructured into two...

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Companies Need To Connect With Parents To Improve Apprenticeship Recruitment

In an article first published by Gerard Kelly & Partners (GKP) YouthSight's chief executive, Ben Marks, made his case for the apprenticeship system to devote more attention to...

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Our Open Day HE Insight Tool Is Here!
We've just launched our Open Day Insight tool for HEPs to help inform and improve your open day conversion. 
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YS In The News: Research Shows Students Are Struggling To Juggle University Living Costs

Where students choose to study in the country might set them back over £5,000 in living costs, according to new findings from Which? University, who

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YouthSight Appoint Sheldrake To Their Board - As Seen On Research Live & Mr Web

Press release

Youth insight agency and panel provider, YouthSight, this morning announced the appointment of former BDRC Group Chief Operating Officer, Richard Sheldrake,

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