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Our blog is your youth resource. We post monthly research snippets on the HE and Youth research industries, so click below to subscribe and be notified as soon as they become available, or scroll down to browse our latest free insights.

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Josephine Hansom opens the UCAS Admissions Conference 2019 with her talk on Gen Z trends
YouthSight’s MD for Insight, Josephine Hansom opened the UCAS Admissions Conference 2019. 

The prestigious event held the Celtic Manor Resort in Wales, took place on 8 – 9 April...

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YS In The News: Masculinity is undergoing a makeover
Josephine Hansom, Managing Director (Insight), shares her views on how the beauty industry has finally managed to break into the male market.

In an article written for Impact...

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Generation Anxious?

ITV News are currently running a series of investigative reports titled: 'Generation Anxious'. And in their latest report, we provide evidence to their claim that there is a rising...

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Seeing Clearly: A Gen Z Point of view on Clearing

What's the Gen Z perspective on Clearing? And how can universities ensure they're prepared? The recent Chartered Institute of Marketing (CIM) and Squiz event on 'boosting student...

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Our Insight MD, Josephine Hansom, talks brands and Gen Z on the Voxburner Youth Trends podcast

With Youth Marketing Strategy London on the horizon, our Insight Managing Director, Josephine Hansom, joins the YMS team for their Voxburner Youth Trends podcast.

What are brands...

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Student Opposition to Brexit Grows

Tomorrow’s leaders reject Brexit; the Government’s handling of it & Labour’s position on it

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Millennials, Gen Z and Food: Trends and Truths - Youth Culture Snippet #13

Are young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with

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Who Are Generation Z? - Youth Culture Snippet #12

Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we

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How Do We Cultivate 'Brand Love' With Millennials & Gen Z In 2018? - Youth Culture Snippet #11

We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving

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Webinar: What Beyonce's Beyhive Can Teach Us About Brand Loyalty

 If you'd like to find out 'What Beyonce's beyhive can teach us about brand loyalty', join us in our exclusive webinar on April 3rd. Just click below to reserve your seat.

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Exclusive: YouthSight's Youth Breakfast Event Unraveling 'The Student Consumer'

Bored of gimmicky, youth networking events which overpromise and under deliver? Attend YouthSight's intimate, bianual SYN Breakfast Session for free next April in Central London.

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What Beyonce’s Beyhive Can Teach Us About Brand Loyalty - Youth Culture Snippet #10

Question - which brand has the ability to captivate young people around the world?  Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs...

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Join YouthSight At Millennial 20/20 and Youth Marketing Strategy, London 2018

YouthSight will be heading up Millennial 2020 and the Youth Marketing Strategy in march - two exciting opportunities for youth marketers to network

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HE Research Snippet #27 - How Can Universities Stop Failing Students With Mental Health Issues?

The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up

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