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Our blog is your youth resource. We post monthly research snippets on the HE and Youth research industries, so click below to subscribe and be notified as soon as they become available, or scroll down to browse our latest free insights.

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How Gen Z will change the world

Gen Z are already changing the world. They are challenging stereotypes, questioning behaviour and effecting change. 

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5 things you should know about Gen Z
We worked with the Institute of Practitioners in Advertising (IPA) to sum up the 5 things you should know about Gen Z.
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Pets are the Tonic for Yappy Days
Tanya Michelsen, Associate Director and Head of Brand Research shares her insight with the Pet Food Manufacturers' Association (PFMA) on why millennials love pets.
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Masculinity is undergoing a makeover
Josephine Hansom, Managing Director (Insight), shares her views on how the beauty industry has finally managed to break into the male market for Research Live and Impact Magazine. 
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Generation Anxious?

ITV News are currently running a series of investigative reports titled: 'Generation Anxious'. And in their latest report, we provide evidence to their claim that there is a rising...

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Millennials, Gen Z and Food: Trends and Truths - Youth Culture Snippet #13

Are young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with

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Who Are Generation Z? - Youth Culture Snippet #12

Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we

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How Do We Cultivate 'Brand Love' With Millennials & Gen Z In 2018? - Youth Culture Snippet #11

We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving

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What Beyonce’s Beyhive Can Teach Us About Brand Loyalty - Youth Culture Snippet #10

Question - which brand has the ability to captivate young people around the world?  Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs...

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Lessons Learnt From The Most Expensive Gen Z Marketing Mistakes - Youth Culture Snippet #9

If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this...

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What Do Millennials Think About Feminism And Gender Equality? And Who Do Millennials Look Up To? - Youth Culture Snippet #8

From Gamergate and Dapper Laughs to HeForShe and Suffragette, the subject of gender equality and feminism is rarely out of the spotlight.

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The Truth About Trends: 3 Tips To Consider When Introducing Trends Into Your Business - Youth Culture Snippet #7

The famous futurist Peter Schwartz calls it “the art of the long view”. Others refer to it as keeping your

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Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our State of the Youth Nation tracking data....

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Free Webinar & Comparative Reports On Millennials In The U.S. & U.K. Released By YouthSight & YPulse
The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.
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