Skip to main content

Our thinking


Our blog is your youth resource. We post monthly research snippets on the HE and Youth research industries, so click below to subscribe and be notified as soon as they become available, or scroll down to browse our latest free insights.

Subscribe >
Lessons Learnt From The Most Expensive Gen Z Marketing Mistakes - Youth Culture Snippet #9

If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this...

- Read Full Story
What Do Millennials Think About Feminism And Gender Equality? And Who Do Millennials Look Up To? - Youth Culture Snippet #8

From Gamergate and Dapper Laughs to HeForShe and Suffragette, the subject of gender equality and feminism is rarely out of the spotlight.

- Read Full Story
The Truth About Trends: 3 Tips To Consider When Introducing Trends Into Your Business - Youth Culture Snippet #7

The famous futurist Peter Schwartz calls it “the art of the long view”. Others refer to it as keeping your

- Read Full Story
Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our State of the Youth Nation tracking data....

- Read Full Story
Free Webinar & Comparative Reports On Millennials In The U.S. & U.K. Released By YouthSight & YPulse

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.

- Read Full Story
Xennials: Catchy Buzzword Or A New Micro-Generation?

If you are a Times reader, you probably saw the Xennials article in Saturday’s paper. It focused on a newly defined micro-generation that bridges Generation X to Millennials: the...

- Read Full Story
Free Webinar: 50 Of The Biggest Millennial Trends To Reveal The State Of The Youth Nation

Hundreds of you tuned into Josephine's eagerly anticipated webinar last month, when she presented '50 of the biggest Millennial trends to reveal the state of the youth nation'. Due...

- Read Full Story
Why The Rise Of Snapchat Says So Much About Youth Culture - Youth Culture Snippet #6

This short piece by Ben Marks is based on Luke Mitchell's article, Chalk it up to youth experience (M&C Allegra, Sept 2015) The article features YouthSight data.

- Read Full Story
YouthSight Develops Ground-breaking Segmentation For Sport England

Sport England is in the business of creating sporting habits for life. Between 2012 and 2017 Sport England will invest over £1 billion of National Lottery and Exchequer funding

- Read Full Story
BBC Radio 4, The Bottom Line with YouthSight director Josephine Hansom

Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Senior Vice President at

- Read Full Story
Topline Findings On UK Students & Brexit - Registration, Turnout and Post-Referendum Blues

Students in the UK turned out in large numbers to vote in the EU referendum but have to live with a result that they feel very negatively about.

- Read Full Story
Video: How Do EU Students Feel Post Brexit?

Brexit delivered a huge shock to the UK's 124,000 EU students.

They've received reassurances, but we wanted to learn how they are actually feeling -

- Read Full Story
1/10 Students Own Their Own Business - Who Are The Student Entrepreneurs? - Youth Culture Snippet #5

Corporate culture is being challenged by start-up culture, prompting young people to question the world of work and the skills that are relevant to the workplace.

- Read Full Story
Five Facts About This Year's Freshers - Youth Culture Snippet #4

It’s the beginning of a new year, a time for reflection and contemplation… As freshers settle back into university (somewhat more familiar with their environment, friendship groups...

- Read Full Story
Keep up with the youth - sign up to our newsletter for the latest insights in your sector
Sign me up for up for exclusive insights in: