15 Sep 2021
Young people are proud to be part of a generation who are not afraid to stand up for what they believe in. Find out what issues are driving their ambitions to change the world and learn why companies need to take note. Watch the full video for…
24 Aug 2021
Young people refused to let the pandemic stop them from making connections and building new relationships. Here's what businesses can learn from Gen Z's dating trends in 2021... The pandemic took a toll on relationships, but young people adapted…
30 Jul 2021
We asked our young panel members what it was like to grow up in the 00s. But to make more fun and challenging, we asked in style of the TikTok challenge #withouttellingme. Watch our short video to see what they said (and get ready to feel…
21 Jul 2021
Did you know...26% of 16-24-year olds identify themselves as 'gamers' (State of the Youth Nation, 2021) - this has increased by 3% from two years ago. The insane popularity for games such as Fortnite (and more recently 'Among Us') is largely…
20 Jul 2021
On Monday (19th July) lockdown restrictions were lifted in England and the day dubbed as 'Freedom Day' has divided the nation. In our new insight video, we hear young people talk about their mixed feelings towards Freedom Day. Learn why Gen Z…
07 Jul 2021
We asked Gen Z for their football predictions ahead of tonight's semi-final match between England and Denmark. Find out who our young panellists think will be the favourites to win, who they'd like to win and where they'll be watching the match…
06 Jul 2021
Our new eBook is available to download today - an essential read for marketers who want to immerse themselves in the worlds of their young audiences. In this new issue you will gain insight into how Gen Z spend their free time, with 5 key trends…
06 Jul 2021
As pride month comes to an end, we asked our Gen Z panellists to share what Pride means to them and whether they feel brands offer enough support to the LGBTQ+ community. Many young people took note of companies who changed their logo in June,…
01 Jun 2021
We often describe Gen Z as the change-maker generation. They are a generation of young people who want to make a difference in the world, and because of this, they believe they hold different values, attitudes and beliefs to generations before…
