13 May 2022
Did you know...more than 60% of young people get FOMO! We've dug into our tracking data to reveal the hottest trends around fashion, food and experiences according to Gen Z. And what's really interesting, is many of these trends are heavily…
04 May 2022
We're kicking off a new mini-series to provide an update on the latest youth trends. In this first-part video, we hear the what's trending in the world of fashion, food and experiences. The new series is designed to inspire marketing professionals…
25 Apr 2022
Over half of Gen Z are eager to go on holiday abroad this year, but only one in five have actually booked. What's holding Gen Z back? We know that young people love to travel. According to our trend data from our Gen Z insight tracker - State of…
14 Apr 2022
Will your Easter marketing campaigns cut-through to Gen Z this bank holiday? Find out where your young audiences will be, what they'll be doing and what headspace they'll be in, so you can validate and optimise your marketing strategy. In our new…
12 Apr 2022
The Easter bank holiday weekend is almost here and that means...chocolatey goodness. So, with chocolate on our mind this week, we decided to zone in on our Gen Z tracking data to uncover which confectionery brand is Gen Z's favourite and why... The…
08 Apr 2022
New research with our client at London Institute of Banking and Finance (LIBF) revealed that secondary school students are worried about their financial situation and want greater access to education on how they can manage their money better.
07 Apr 2022
Vol.2 of our Gen Z Brand Love eBook series is out today! Our new eBook is packed with insights around why brand purpose is important to Gen Z and how young people are ditching brands they deem unethical - it's an essential read for marketers who…
14 Mar 2022
Last week marked the anniversary of the murder of Sarah Everard by a serving Metropolitan Police Officer. One year on and the conversation around women's safety continues - has the tragic event triggered adequate change or is more needed? In new…
11 Mar 2022
On Monday Michael Gove will announce plans to grant Ukrainian refugees access to stay in the UK and in light of this news, we asked Gen Z if the UK is doing enough or if more support is still needed. In the latest government plans, Ukrainian…
