Showing topic: Youth thinking

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Be Kind: Why Purpose Matters | New eBook

Youth Thinking

07 Apr 2022

Be Kind: Why Purpose Matters | New eBook

Vol.2 of our Gen Z Brand Love eBook series is out today! Our new eBook is packed with insights around why brand purpose is important to Gen Z and how young people are ditching brands they deem unethical - it's an essential read for marketers who…

Shopping habits: 3 ways to win over Gen Z

Youth Thinking

09 Mar 2022

Shopping habits: 3 ways to win over Gen Z

Consumer shopping habits have changed. But, there's a marked difference across generations, with Gen Z less concerned about price. In this article our parent company Savanta reveals fresh trends and new insights that will help supermarkets win the…

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