Showing topic: Youth thinking

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Shopping habits: 3 ways to win over Gen Z

Youth Thinking

09 Mar 2022

Shopping habits: 3 ways to win over Gen Z

Consumer shopping habits have changed. But, there's a marked difference across generations, with Gen Z less concerned about price. In this article our parent company Savanta reveals fresh trends and new insights that will help supermarkets win the…

Unlikely Couplings | New eBook

Youth Thinking

02 Feb 2022

Unlikely Couplings | New eBook

Our new Gen Z insight eBook is available to download today - it's an essential read for marketers who want to deliver successful brand collaborations. Collaboration culture is a feature of marketing that became increasingly common during the…

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