20 Jan 2022
This week research for our client at the RSA reached headlines as their new report revealed the worrying state of young people's economic security and how this is following them into adulthood.
07 Jan 2022
We know that young people love to learn new skills in their free time - but what are they learning that the state curriculum is not giving them? Almost half of young students (45%) at school or university rarely / never feel motivated to learn at…
17 Dec 2021
It's Christmas time - and for marketers that means the battle is on for the best Christmas ad. But who puts out Gen Z's favourite Christmas ads? In our survey of over 120 16-24-yo, nearly half (47%) said John Lewis produces their favourite…
16 Dec 2021
What presents do young people love (and hate) to receive at Christmas? We asked our panel members what their favourite Christmas gifts are and in our new SnapMe video, we hear what they said. Learn about why personalisation is more important to…
04 Nov 2021
How well do you know Gen Z? What logic drives their decisions? Find out in our new 3-minute insight video. We asked our panel members questions around their travel preferences, career choices and a few random scenarios in a game of 'this or that'. …
31 Oct 2021
We talk about having the most engaged youth panel around... and here's the proof! We asked a few spooky questions to our young members as part of our Halloween celebrations, and the levels and depths to their responses are 'beyond'! We have no…
20 Oct 2021
Meet the people behind the UK's largest youth research panel.
15 Oct 2021
In the fifth and final episode of our mini-series 'diary of a fresher', we revisit our freshers one last time to find out what clubs and societies they've joined. We know from our tracking product, Undergraduate Success, that social life plays a…
14 Oct 2021
In Episode 4 of our mini-series 'diary of a fresher', we find out how our group of freshers have settled into their new accommodation. We know from our Open Day Success student tracker that university accommodation is an important part of creating…
