04 May 2022
We're kicking off a new mini-series to provide an update on the latest youth trends. In this first-part video, we hear the what's trending in the world of fashion, food and experiences. The new series is designed to inspire marketing professionals…
25 Apr 2022
Over half of Gen Z are eager to go on holiday abroad this year, but only one in five have actually booked. What's holding Gen Z back? We know that young people love to travel. According to our trend data from our Gen Z insight tracker - State of…
14 Apr 2022
Will your Easter marketing campaigns cut-through to Gen Z this bank holiday? Find out where your young audiences will be, what they'll be doing and what headspace they'll be in, so you can validate and optimise your marketing strategy. In our new…
03 Mar 2022
Last week the UK government announced plans to block pupils who fail GCSE maths and English from taking out student loans. At the same time, they decided to end all restrictions around the Pandemic. In our new video we hear how students respond to…
28 Feb 2022
On Thursday 24th February, the world watched as Russian forces advanced on Ukraine, invading the North, East and South boarders of the country.
24 Feb 2022
The third and final instalment in our mini-series is here! Part 3 is all about how social media marketers can achieve cut-through with younger audiences. Find out what commercial content and paid ads grab the attention of Gen Z. This series is…
22 Feb 2022
Out today! Part 2 in our mini-series on how young audiences engage with social media. This series is designed to inspire marketing professionals to produce content that young audiences will love. In this episode Gen Z reveal the three types of…
17 Feb 2022
Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop. And social media marketers need to adapt their strategies if they want to achieve cut-through…
02 Feb 2022
Now we're well into 2022, we are feeling reflective about the year ahead. What will be trending? What brands will come out on top? Find out in our new video. In our new video we share insights from our youth research panel, who reveal what they're…
