22 Feb 2022
Out today! Part 2 in our mini-series on how young audiences engage with social media. This series is designed to inspire marketing professionals to produce content that young audiences will love. In this episode Gen Z reveal the three types of…
17 Feb 2022
Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop. And social media marketers need to adapt their strategies if they want to achieve cut-through…
02 Feb 2022
Now we're well into 2022, we are feeling reflective about the year ahead. What will be trending? What brands will come out on top? Find out in our new video. In our new video we share insights from our youth research panel, who reveal what they're…
07 Jan 2022
We know that young people love to learn new skills in their free time - but what are they learning that the state curriculum is not giving them? Almost half of young students (45%) at school or university rarely / never feel motivated to learn at…
16 Dec 2021
What presents do young people love (and hate) to receive at Christmas? We asked our panel members what their favourite Christmas gifts are and in our new SnapMe video, we hear what they said. Learn about why personalisation is more important to…
04 Nov 2021
How well do you know Gen Z? What logic drives their decisions? Find out in our new 3-minute insight video. We asked our panel members questions around their travel preferences, career choices and a few random scenarios in a game of 'this or that'. …
31 Oct 2021
We talk about having the most engaged youth panel around... and here's the proof! We asked a few spooky questions to our young members as part of our Halloween celebrations, and the levels and depths to their responses are 'beyond'! We have no…
20 Oct 2021
Meet the people behind the UK's largest youth research panel.
15 Oct 2021
In the fifth and final episode of our mini-series 'diary of a fresher', we revisit our freshers one last time to find out what clubs and societies they've joined. We know from our tracking product, Undergraduate Success, that social life plays a…
