Our new eBook is available to download now - an essential read for marketers who want to immerse themselves in the worlds of their young audiences.
In this new issue you will gain insight into Gen Z's moral dilemma: does their love of fast fashion conflict with their desire to save the planet?
Our team of specialist youth researchers reflect on Gen Z's diverse attitudes and behaviours, how this impacts their shopping habits and what they're willing to compromise, in order to buy from ethical brands.
Click the link below to download the eBook for free.
"A third of Gen Z say their trust in companies is at an all time low. This has increased by 6% since 2018."
- Data source: State of the Youth Nation.
Find out more
Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?
Find out what you need to know about Gen Z without commissioning additional research. We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds.
Membership gives you access to:
- Latest Gen Z insights
- Regular webinars
- Insight workshops.
See what data we have that will change your business...