The Fast Fashion Paradox and the Second Hand Solution | New eBook

Youth Thinking | 13 Oct 2020

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Our new eBook is available to download now - an essential read for marketers who want to immerse themselves in the worlds of their young audiences.

In this new issue you will gain insight into Gen Z's moral dilemma: does their love of fast fashion conflict with their desire to save the planet?

Our team of  specialist youth researchers reflect on Gen Z's diverse attitudes and behaviours, how this impacts their shopping habits and what they're willing to compromise, in order to buy from ethical brands. 


Read now:

Click the link below to download the eBook for free.

Download the eBook

Fashion eBook Cover

"A third of Gen Z say their trust in companies is at an all time low. This has increased by 6% since 2018."

- Data source: State of the Youth Nation.

Continue reading 


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