Our new eBook is available to download today - an essential read for marketers who want to immerse themselves in the worlds of their young audiences.
In this new issue you will gain insight into how Gen Z spend their free time, with 5 key trends that we're seeing emerge in 2021.
Our specialist youth researchers reflect on the data from our Gen Z insight tracker - State of the Youth Nation - and reveal the top Gen Z hobby trends as we head out of lockdown. Find out what is influencing and inspiring Gen Z, and how to apply this to your 2022 marketing strategy.
Click the link below to download the eBook for free.
"Did you know...the top 3 lockdown hobbies for Gen Z were: reading, cooking / baking and knitting / needlework. 🤔 Read more in the eBook.."
- Data source: State of the Youth Nation.
Find out more
Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?
Find out what you need to know about Gen Z without commissioning additional research. We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds.
Membership gives you access to:
- Latest Gen Z insights
- Regular webinars
- Insight workshops.
See what data we have that will change your business...