Out now! The second episode in our new mini-series, which provides an update on the latest youth trends. In this new video, we hear the what's trending in the world of tv and streaming, music and podcasts and which celebrities are top with Gen Z (and who's not).
The new series is designed to inspire marketing professionals to produce content that cuts-through to Gen Z. Discover the trends that Gen Z are taking note of right now and shape your marketing around this.
Watch the video for free today. Simply click the below link and enter your email to access the full recording and start creating content that will create stronger connections with Gen Z.
Put Gen Z's attitudes, values and behaviours at the centre of your marketing strategy and make smarter decisions that will future-proof your brand.
More from this series: Gen Z trends
If you missed the first episode in this series, you can catch up on demand. In the first episode we heard what's top for Gen Z in fashion, food and going out.

Related series: Social Media Marketing
Have you watched our other series on Gen Z and social media marketing? We reveal how young people use social media, what channels they're on and what type of content they want to see. Catch up on all three episodes now:
- Watch Part 1: 4 Habits of Gen Z
- Watch Part 2: 3 Types of Content Gen Z Love
- Watch Part 3: Content that Cuts-Through with Gen Z
eBook: Be Kind (Why Purpose Matters)
If you found this useful, you may also be interested in reading our new eBook. We reveal the why it's essential for brands to have a greater purpose if they want to remain relevant.
Ask your own questions
Do you have your own questions that you'd like to ask young people? Let young people tell you what you need to know, in their own words, in their own environment, in the next two days!
SnapMes are perfect for illustrating research findings, sharing with colleagues and hearing and seeing your current and prospective customers describe their needs in their own words, from their own perspective.
Find out more about our SnapMe services.