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What do UK students think of mobile handset brands?


Opinionpanel has been working with the consultancy, mobileYouth, looking at how students interact with their mobile handset brands; in particular looking at mobile handset brand...

Tags: HE Thinking

Ben Marks
Ben Marks

Ben is YouthSight's founder and CEO. He's a well-renowned personality in the market research industry and has great connections with the MRS and HEPI.

Opinionpanel has been working with the consultancy, mobileYouth, looking at how students interact with their mobile handset brands; in particular looking at mobile handset brand advocacy and trust among students. The results are fascinating. While Nokia is hugely trusted ? more than any other brand ? Apple gets higher levels of advocacy than the rest. Samsung needs to ask itself some searching questions because despite some pretty cool and youthful advertising it is, at best, considered a mediocre brand in terms of both trust and advocacy. LG and Motorola have significant issues in the student market.

Click here to take a look at our presentation.