Insight Video: What Does Pride Mean to Gen Z

Youth Thinking | 06 Jul 2021

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As pride month comes to an end, we asked our Gen Z panellists to share what Pride means to them and whether they feel brands offer enough support to the LGBTQ+ community. 

Many young people took note of companies who changed their logo in June, but was it enough to resonate with this young, savvy audience?

Watch the full video to find out, and get tips on what your business should (and shouldn't) do to support Pride - including why it's important to lead the way and continue Pride celebrations all year round.🌈

This new video is now available to stream on demand, for free!

Watch the video


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