It's a wrap at this year's YMS22 LDN show at the Old Truman Brewery. Thanks to everyone that came out to visit us! If you missed us, here's a roundup of the event...
YMS LDN is a celebration of youth marketing, which is why we've been keen supporters of the event for many years. It brings the marketing community together to share ideas on how to create inspiring content that will engage the next generation of consumers.
This year was packed full with insights from brands including Depop, Pizza Pilgrims, Channel 4, Jägermeister UK, eBay, Hollister, University of Reading, Superdrug.... and of course yours truly 😀
Our own Josephine Hansom (VP of Youth Research at Savanta) took to the mainstage and revealed 10 consumer truths brands need to know about being LGBTQ+.
The talk was aptly timed - as Pride Month celebrations begin, many brands are coming under fire for being inauthentic and tokenistic. Young people are savvy and will call out brands who are #rainbowwashing.
Josephine's talk revealed common misconceptions made by brands and deep-dived into our Gen Z trend data to uncover ten surprising insights that will help brands become better allies to the LGBTQ+ community.
Meanwhile over in the Higher Education track, Andréanne Orsier presented the latest data from our student insights trackers within our HE Success Suite. Andréanne revealed key trends around factors that impact decision-making (such as prospectuses and open days) for undergraduate and prospective postgraduate students, unpicking how these factors have changed over time and what this means for universities.
Off-stage, the team were on our glittery pink stand giving away a chance to win a free insight snippet from our State of the Youth Nation insight tracker. We were especially excited to exhibit under the banner of our new parent company Savanta for the first time.
Interested in any of the insights we shared at YMS22 LDN? Get in touch with the team for more information.
Related Insights
- Gen Z Trends (Part 1): Fashion, Food & Experiences
- Gen Z eBook: Be Kind (Why Purpose Matters)
- Video: Proud to be Gen Z
- Video: What does Pride Mean to Gen Z
