Josephine Hansom will be speaking about brand loyalty and youth culture at Millennial 2020 on 13th - 14th March at The Old Truman Brewery, London.
Millennial 20/20 brings together marketers and peers from across the sector to learn from industry leaders on how to future-proof their marketing.
Managing Director for Insight, Josephine Hansom will be taking to the Future Commerce stage at the event on the 13th March at 11am to present her insight on: 'What Beyonce’s bee-hive can teach us about brand loyalty'
The session will look back at the most popular celebrities of 2017 and learn about brand loyalty from those who have risen to fame and those who have crashed and burned. We discuss how the characteristics people value in admired celebrities are a reflection of what they expect from brands they engage with.
We'll also be exhibiting on both days so come and say hello at our booth: T1.39
- Event: Millennial 20/20
- Date: 13th-14th March 2018
- Location: The Old Truman Brewery
- Speaker: Josephine Hansom
- Team: Insight Consultancy
- Panel Discussion: What Beyonce's bee-hive can teach us about brand loyalty
Read more about the event
Millennial 20/20 delivers cross-sector insight, thought leadership, real-time case studies and knowledge sharing to help businesses strengthen their innovation and growth.
If you missed out on our talk, click below to reserve your seat for our webinar on April 3rd at 11am, when we will be going through our talk one last time.