YouthSight Joins the Savanta Family

Press and Announcements | 05 May 2021


We're extremely excited to finally share the news that YouthSight are joining forces with  Savanta - a market research leader in data, insight and technology. 

We couldn't be happier to enter this new chapter, bringing the market all the big agency benefits, whilst retaining our personalised approach, specialist youth knowledge and boutique mindset that our clients love us for.

The acquisition is an excellent opportunity for us and our clients; enabling us to offer access to even more of an extensive audience base under one platform. There'll be no immediate changes to the day-to-day running or branding of YouthSight and our management team will remain with the business. We'll continue to be leaders and specialists in youth research, and will retain ownership of the UK's largest youth research panel. 

Our founder, Ben Marks, who set up the company in 2004 (and quickly built up a reputation for high quality youth insight, Higher Education insight and panel provision) said: “Today signals the beginning of an exciting new chapter for YouthSight, one where we will be able to accelerate our mission to help organisations understand the attitudes and behaviours of young people and students. As part of the Savanta family, we will continue to deliver the same great passion for youth research that has always been at the heart of the company, whilst further developing and expanding the range of services we can provide to our clients. We’re very excited for the future.”

It was Savanta's commitment to high quality consultancy work, empowered and enabled by harnessing the latest technology, that attracted us to the business and we will help further their mission to provide specialist data, insights and consultancy to help its clients make better decisions. 

“YouthSight is the preeminent youth research company, with an amazing product offer and team, as well as an incredibly passionate community” comments Paul Bath, COO of Savanta. “YouthSight will bring new ideas and capabilities, which combined with Savanta’s data, technology and expertise will enable us to deliver even greater value to our customers in the UK and around the world. We look forward to working alongside the highly talented team at YouthSight.”

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