YouthSight Presents at AHUA Conference | 17th September 2021

Events | 24 Sep 2021


Becky Taylor, Associate Director in the Higher Education team, attended the AHUA Autumn Conference last week to present: "Gen Z After Lockdown: Trends, Values, Higher Education Choices".  

The live conference took place at Loughborough University’s Conference Centre, hosted by the Association of Heads of University Administration (AHUA). 

The conference explored the latest themes impacting the higher education sector with a focus on the emerging trends amongst Generation Z.  

In our afternoon session, Becky provided a look into the 'big picture' in Gen Z trends, offering insight into how young people fared over the pandemic and what the future holds for universities. 

Catherine Webb, Executive Secretary at AHUA said:

"Becky gave us a fantastic insight into the concerns and pre-occupations of Gen Z, and the effect of the pandemic on their university choices and experience. We learned what universities should be doing to attract and support this generation and how best to communicate with them.  All incredibly useful information based on YouthSight’s extensive and rigorous research."


Market research for Higher Education professionals

Over the last 15 years we've become famous for our work with UK universities. Our dedicated HE research team has solved challenges for over 100 universities, to help them boost their student attraction, recruitment and conversion.  

Our bespoke research is informed by exclusive tracking data so your project never starts from zero. Download our brochure to find out more or read more here.

Request a brochure


Previous Post Next Post


Keep up with the youth

Sign up to our newsletter for the latest insights in your sector

Sign me up

close button

Sign me up for up for exclusive insights

We'll only use your personal information to provide you our insight articles. We'll only contact you via email and you may unsubscribe at any time.