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YouthSight shows how to tap irrational postgrad decision-making


YouthSight Blog
YouthSight Blog

YouthSight is an award-winning insight agency and panel and data services company. Our Insight business helps brands and universities engage with Gen Z and Millennials. Carry on reading to see why we're frequently topping news headlines across the UK.


THE has reported on research carried out by YouthSight about irrational decision-making for taught postgraduate courses.

Universities are being offered research on how to use the irrational side of student decision-making to attract more taught postgraduates.

A report by market research firm YouthSight seeks to use insights from behavioural economics to understand taught postgraduate choices.

Read the rest of the article here.