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YouthSight shows how to tap irrational postgrad decision-making


THE has reported on research carried out by YouthSight about irrational decision-making for taught postgraduate courses.
Ben Marks
Ben Marks

Ben is YouthSight's founder and CEO. He's a well-renowned personality in the market research industry and has great connections with the MRS and HEPI.

THE has reported on research carried out by YouthSight about irrational decision-making for taught postgraduate courses.

Universities are being offered research on how to use the irrational side of student decision-making to attract more taught postgraduates.

A report by market research firm YouthSight seeks to use insights from behavioural economics to understand taught postgraduate choices.

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