Elevate | London | 8th-9th May 2019

Events | 25 Apr 2019

Associate Director, Tanya Michelsen will be joining the discussion on the new generation of athlete's at this year's Elevate exhibition in London on 8th - 9th May 2019.

Tanya will be speaking on Thursday 9th May (15:30 - 16:30) at London's Excel centre as part of this year's Elevate exhibition; the UK's largest physical activity trade show. 

Our talk on: 'understanding the millennial and post millennial mindset - what makes them tick' will take place in the future performance stream of the exhibition. 

Elevate brings together brands and peers from across the physical activity sector. Attending the event will be 1000's of senior decision makes, over 300 speakers and more than 350 exhibitors. 

Entry to the event is free.




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Many of the athletes of today have vastly different world experiences to that of their coaches and support teams. Our millennial athletes are stronger, faster and better - and are achieving record results – yet the millennial generation is often described as entitled, protected, confident and better connected than ever before – and their sporting experiences will be different from earlier generations. In an age of instant gratification – what motivates today’s millennial and post-millennial generation of athletes? How can coaches better understand what makes athletes tick – so they can continually adapt, stay connected and relevant and coach and engage with them accordingly.

Interested? Join us there by booking tickets here.

Click here to read the Spotlight

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