YMS LDN is returning to the Old Truman Brewery this May and we'll be guest-speaking on the Mainstage and in the HE track. Come by and see us there!
We're delighted to be returning to this year's YMS LDN show and are honoured to - once again - be asked to share our Gen Z insights as guest speakers. Managing Director Josephine Hansom will be delivering new data around LGBTQ+ marketing and our Head of Insight, Andréanne Orsier will share the latest trends for HE professionals tackling this year's student recruitment.
The youth marketing festival promises a powerhouse of speakers who will share fresh insights into Gen Z culture and invaluable networking opportunities that span across two days. It's a must-attend event for anyone working in youth marketing or for those who want to understand and reach an ever-changing youth demographic.
Click here to view this year's agenda and to book tickets.
YouthSight Speaker Sessions:
This year we will be on both the mainstage and in the HE track to deliver fresh insights around Gen Z and student marketing. We will draw upon data from the UK's leading Gen Z and student insight trackers (State of the Youth Nation and the HE Success Suite), to provide practical recommendations that will help shape your Gen Z marketing strategy. The team will also be exhibiting at this year's show over the two days - so stop by and say hi!
MAINSTAGE - 8th June, 11:25am - Being LGBTQ+: 10 consumer truths brands need to know
It’s no secret that Gen Z advocate for greater inclusivity in the world. But how can brands join the celebration of love without being tokenistic? In this session we deep-dive into our Gen Z tracking data to uncover the differences between consumer subsegments and reveal 10 new and surprising insights that will help brands connect with LGBTQ+ and Gen Z audiences on a deeper level.
HE TRACK - 8th June, 11:30am - Removing the blindfold: Using market research trend data as a diagnostic tool
You know your competitive positioning and long-term league table standing, but do you know WHY these trends are happening? We will dig into the latest data from YouthSight’s four Higher Education trackers and present extremely common issues faced by HE professionals, sharing some easy solutions for admissions and marketing teams to isolate and solve these challenges. In this session we will discuss a real (but anonymous) case study that unpicks university performance and identifies what is dragging it down.
- Event: YMS LDN 2022
- Date: 8th - 9th June 2022
- Location: The Old Truman Brewery, London
- Speakers: Josephine Hansom & Andréanne Orsier
- Mainstage Presentation - Being LGBTQ+: 10 consumer truths brands need to know
- HE Track Presentation - Removing the blindfold: using market research trend data as a diagnostic tool
YMS offers the latest insights, freshest ideas and invaluable networking opportunities ready to drive your Gen Z marketing strategy forward. To book your ticket, simply click the button below and head over to Voxburner's website.