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Our research is featured in The Independent: Student Shun Booze for Coffee


Where are you most likely to find a university student - bars? Nightclubs? YouthSight's research - covered extensively in The Independent and The Scotsman, challenges these...

Ben Marks
Ben Marks

Ben is YouthSight's founder and CEO. He's a well-renowned personality in the market research industry and has great connections with the MRS and HEPI.

Where are you most likely to find a university student - bars? Nightclubs? YouthSight's research - covered extensively in The Independent and The Scotsman, challenges these stereotypes.

The YouthSight survey of 1,000 undergraduates from their own youth research panel found that the most useful services for students were the clubs and societies (60 per cent), advice and support (50 per cent) and café facilities (43 per cent), with only 37 per cent identifying bars as the most useful service.

MostUsedServices
Coffee shops and cafés were the most-used service (87 per cent), the union shop (81 per cent) and clubs and societies (78 per cent) were the services most used by students, ahead of bars (74 per cent).

Richard Brooks, NUS vice president for union development commented, “Ten or 15 years ago people went to university, obviously to learn something but also to make friends and have a good time. A lot of policy-makers think it’s still like when they were at university, but since the introduction of the £9,000-a-year fees regime in 2012 students have become much more focused on employment prospects.

The research was also covered in trade titles Big Hospitality, Eat Out Magazine and The Drinks Business

 

YouthSight and our 135,000 large youth research panel has helped deliver insights to over 110 UK universities. Speak to us to find out how we can help you.